Company
Built for retailers, by retailers.
Waveform's cofounders bring decades of hands-on experience in retail and ecommerce — in positions of leadership at billion-dollar enterprises spanning merchandising, data, and digital commerce. We didn't study this problem from the outside. We lived it.
What is Waveform
The full-stack retail intelligence system that runs without a data team.
AI that builds your data stack, understands your business, and tells you what to do next — automatically.
No pipelines. No dashboards. No backlog.
Just answers, decisions, and continuous optimization.
How We Work
Principles that guide every decision.
Imagery over identifiers
Commerce is an inherently visual experience. We believe that managing the product catalogue should be as delightful as shopping for a product, which means that the experience should be rich in imagery, enabling merchants to recognize patterns across the catalogue.
Codeless
We believe that this system must be codeless in order to ensure that value is delivered on the first day of partnership.
Continuous learning your business
Waveform continuously learns your business, your terminology, your definitions. While the tool comes preconfigured with defaults, it is all tailorable for your workflows.
Trust through transparency
AI decisions are only useful if you understand why they were made. Waveform always shows its reasoning — the context, the signals, the rationale — so your team can act with confidence.
Journey
From insight to infrastructure.
Leaders at Scale
Founders held leadership positions across merchandising, data, and ecommerce at $1B+ retail and ecommerce enterprises.
Built in Production
Designed and shipped in-house AI solutions at a major online marketplace — proving the infrastructure before productizing it.
Founded & Partnered
Founded Waveform Intelligence and launched design partnerships with merchant, ecommerce, and product marketing leaders across fashion, home goods, and business furniture — spanning marketplace and premium brands.
Go Live
Waveform Intelligence announces its public launch.
Help shape what comes next
Waveform is growing. If you're a merchant, operator, or builder who cares deeply about retail intelligence, we want you in our circle.